Wunderlich Company Profile
For over three decades, Wunderlich has produced high quality accessories for BMW motorcycles. Today, the development department continues to create individually tailored accessories to convert a standard BMW to your fully customized bike.
Wunderlich's success story began as a classic garage career. In 1985, Erich Wunderlich worked in his parents' garage on his Yamaha single-cylinders XT and SR. His first modifications quickly found many interested customers. The original Wunderlich catalog consisted of eight pages and included an innovative direct lubrication of the overhead camshaft and other interesting inventions. Two years later, the garage was too small, and he moved to a warehouse next to the railway station in Ahrweiler. Various additions to the catalog included products for suspension optimization as well as extensive performance enhancements. The enterprise quickly grew for Erich so, in 1988, Peter Hoppe, today the operation manager, became the first Wunderlich employee.
The young company moved again and focused completely on BMW. In 1991, the Wunderlich stand at the IFMA in Cologne attracted numerous visitors, and the strongly refined BMW R 100 GS was a real highlight. One year later, a 67-page catalog, including more than 200 accessory parts for the Bavarian brand, was published.
Just four years later, circulation of Wunderlich's BMW accessory catalogs had increased to more than 20,000 copies annually. Wunderlich's staff consisted of 12 employees and counted hundreds of customers. The company developed new ERGO seats and screens, published new catalogs annually and, in 1998, had great success at the INTERMOT in Munich. The year 2000 was an important milestone in company history. As one of the first enterprises in the two-wheeled sector, Wunderlich was certified under standard DIN/ISO 9001 and could therefore apply for TÜV-reports. One year later, certification was expanded to DIN/EN/ISO 9001:2000 (German Federal Motor Transport Authority compliant). With this, Wunderlich was the absolute forerunner in the motorcycle sector.
In January 2004, tremendous expansion called for another move to Wunderlich's current location at Kranzweiherweg in Sinzig. Finally, there was enough room for the development department, which had grown continuously since the year 2000. Five employees now work in this area with the latest technology. Among other production machines, Wunderlich uses a rapid prototyping printer, which creates 3-D prototypes in a plastic printing process. A three-dimensional laser scanner transfers surfaces and shapes with the utmost precision and accuracy into a CAD system. The advantage for customers is extremely high fitting accuracy of the final products. Wunderlich's own two CNC milling centers complete its high-tech production machinery. Small series are manufactured for testing, along with first series and molds for the production facilities.
Of course, Wunderlich doesn't just rely on its development engineers' theories. Before one product finds its way into the catalog and to the customer, its quality and durability are tested and assessed under extreme conditions. Wunderlich obtains important information relating to strength of materials and ideas for future product developments, not only through participation in competitions such as the "BMW Power Cup", the "Heroes Legend", the "Agadir Rally" and the "Qatar Rally" as well as the legendary Erzbergrodeo in Austria, but also by tours to the African desert or the cold and icy Arctic circle. So far, around 500,000 kilometers of eventful driving have led Wunderlich test riders right through Europe to Russia, Siberia, Africa, South America, the USA, Asia and the Middle East - almost 12 times the earth's circumference! Products from Wunderlich's technical and cooperative partners must prove themselves just as thoroughly. In addition, most of Wunderlich employees are dedicated motorcyclists themselves and introduce new ideas and test many Wunderlich accessory parts in their everyday life.
For over a decade, a complete overview of Wunderlich products with more than 3,000 accessories has been available on the Wunderlich website. With more than two million clicks a year, the Wunderlich site is one of the most visited in its sector. It's filled with numerous tips and tricks, interesting offers, and thrilling stories about Wunderlich activities. Please have a look and also consider a personal visit to our exhibition and business premises in Sinzig.