For over 35 years, Wunderlich has produced high-quality accessories for BMW motorcycles. We offer individually tailored accessories to convert a standard BMW to your fully customized bike. Wunderlich components make riding more comfortable, ergonomic, and safer. Almost 4000 part numbers make up Wunderlich for both the latest and earlier models. Besides Wunderlich products, we offer a wide selection of other brands such as Liqui Moly, SP-Connect, Öhlins, Helite, Remus, MAHLE, and more.
We are the exclusive North American importer and distributor of Wunderlich parts and accessories. Our association with Wunderlich dates back to 2000 when we began importing and selling Wunderlich accessories while still operating BMW Motorcycles of Santa Cruz County in California. In 2008, the owner William Plam decided to focus on distributing Wunderlich products and set up shop in a warehouse in Watsonville, CA, where Wunderlich America officially started. At the time, the organization was small, and inventory was always limited. Over the years, we grew with more employees and consistently offered a higher selection of Wunderlich and expanded by offering other brands as well. After roughly ten years of operation in our Watsonville location, we were at maximum capacity, and it was time to find a new home. In November 2018, we relocated across the country to Hendersonville, North Carolina. The new location and larger capacity allowed us to expand our operation in all aspects. Not to mention the massive upgrade in the riding experience with the beautiful Blue Ridge Mountains in our backyard.
If you are new to Wunderlich, we welcome and invite you to explore the many accessories that can open up fascinating possibilities for personalizing your BMW. We call it "Completing Your BMW." Wunderlich America maintains the world's most extensive inventory of Wunderlich accessories outside Germany, with the most available products in stock. We receive several shipments from Wunderlich in Germany each month, so new parts arrive consistently. To stay up to date on what's new, be sure to join our newsletter, where a wide array of information is displayed weekly. If you happen to be in Western North Carolina, feel free to stop by our shop and have a look for yourself at what we have to offer. We have most current BMW models displaying our products in the showroom, and we are happy to assist you in completing your BMW!